This is the startup’s blueprint and a jolly useful focusing exercise for the not-so-young. Business plans are a careful combination that’s part marketing strategy, part financial and competitive analysis, part speculation and part prose. Even if your business idea is revolutionary, it’s still essential to have a plan which will communicate your brilliance to anyone from whom you are seeking something. Ad Science can help you snag those VC dollars, placate the bank manager, or just help you clarify your thinking.