Ad Science is now working with Adbiz, a full-service ad agency, on special projects to better serve the scientific and medical communities. By combining Adbiz's creative power and the technical marketing expertise of Ad Science, this alliance is providing scientific, medical, biotech and high-tech businesses with powerful advertising and marketing solutions. Ben A. Inglis, Ph.D. started Ad Science to provide creative solutions to the marketing needs of the scientific community. Adbiz’s founder, Terry Chester, was a Fullbright Scholar and has a unique perspective about the scientific environment, having earned a master's degree from Yale University. Inglis and Chester's common interest in science led naturally to a close relationship between the two companies. Adbiz provides a full array of advertising and marketing services, while Ad Science concentrates on the technical aspects and marketing details of the project.

Ad Science/Adbiz sponsor bike team

Having joined forces for some major advertising and marketing projects Ad Science and Adbiz have combined once more, this time to sponsor a bicycle racing team based in Gainesville, Florida. Racing under the name Team Primo, the cyclists compete in mountain and road bike races all over the southeastern U.S. The team includes two defending State of Florida champions among its ranks, which spans juniors to veterans. Ben Inglis of Ad Science coordinated the sponsorship effort with Team Primo’s manager, Bobby Kelly. Inglis brought in Adbiz to design the jerseys. Nita Chester’s final design is spectacular and has become a frequent sight on Gainesville’s streets as well as on the race circuit. If you want to know how you can get yourself clad in this mean apparel, just send us an e-mail or call Primo Bicycle Works on (352) 371-9650.

New board game: DayTrader!

Ad Science president, Ben Inglis, has created a new board game which allows players to have all the fun of day-trading stocks without risking their personal fortunes in the process. While DayTrader! is radically different from any existing board game, the nature of the game would be attractive to anyone who enjoys board games such as Monopoly or Risk. Like Monopoly, the goal of DayTrader! is to generate a large profit. But like Risk the nature of play is extremely strategic, with critical decisions being required on every turn. "I sought to simulate real life market conditions as far as possible to provide the fluctuating emotions familiar to trading veterans. I also sought to avoid unnecessary complexity so that the game could be enjoyed by early teenagers and adults unfamiliar with trading terms and methods," said Inglis. DayTrader! is the sort of game which the family can play on a rainy Sunday afternoon or after Christmas dinner. The constant changes on the Trading Board keep the action going and players must be alert or they risk missing some golden opportunities. The emotional highs and lows mimic real-life trading extremely well. As Inglis says, "This is the bungee-jump of board games. Trade if you dare!" To learn more about DayTrader!, please send e-mail to daytrader@advertisingscience.com.